{"id":14,"date":"2008-12-27T18:23:31","date_gmt":"2008-12-27T22:23:31","guid":{"rendered":"https:\/\/www.minitruckcanada.com\/news\/?p=14"},"modified":"2018-08-06T11:32:52","modified_gmt":"2018-08-06T15:32:52","slug":"communication-is-key-for-car-happy-customers","status":"publish","type":"post","link":"https:\/\/www.minitruckcanada.com\/news\/communication-is-key-for-car-happy-customers\/","title":{"rendered":"Communication is key for car-happy customers"},"content":{"rendered":"<p><span class=\"body_text_link\">Bob Attrell, Toronto Star, Dec 27,  2008<\/span><\/p>\n<p>If a dealership focuses its marketing and advertising exclusively  on one medium to the exclusion of all others, it will likely miss out on a large  segment of potential customers. Traditional methods of advertising are still  effective, but the <strong>introduction of new technologies<\/strong> has  certainly altered the playing field.<\/p>\n<p>Today, with everyone so pressed for time, <strong>email has  become a hugely popular method<\/strong> for customers in contacting dealerships  for new car quotations and for booking service appointments.<\/p>\n<p>It&#8217;s amazing how many new customers find their way to our  dealership because of an Internet search or an email. A few years ago, it was  merely a trickle; today, <strong>more than 25 per cent<\/strong> of the customers  I recently queried found us online.<\/p>\n<p><a class=\"body_text_link\" href=\"http:\/\/www.wheels.ca\/article\/491198\" target=\"_blank\">+ Read complete article  from thestar.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If a dealership focuses its marketing and advertising exclusively on one medium to the exclusion of all others, it will likely miss out on a large segment of potential customers. Traditional methods of advertising are still effective, but the introduction of new technologies has certainly altered the playing field.<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141],"tags":[168],"class_list":["post-14","post","type-post","status-publish","format-standard","hentry","category-for-minitruck-businesses","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.minitruckcanada.com\/news\/wp-json\/wp\/v2\/posts\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.minitruckcanada.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.minitruckcanada.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.minitruckcanada.com\/news\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.minitruckcanada.com\/news\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":1,"href":"https:\/\/www.minitruckcanada.com\/news\/wp-json\/wp\/v2\/posts\/14\/revisions"}],"predecessor-version":[{"id":653,"href":"https:\/\/www.minitruckcanada.com\/news\/wp-json\/wp\/v2\/posts\/14\/revisions\/653"}],"wp:attachment":[{"href":"https:\/\/www.minitruckcanada.com\/news\/wp-json\/wp\/v2\/media?parent=14"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.minitruckcanada.com\/news\/wp-json\/wp\/v2\/categories?post=14"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.minitruckcanada.com\/news\/wp-json\/wp\/v2\/tags?post=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}