Studies have shown that prices tend to rise throughout the summer months as a result of increased travel. The study conducted by the Conference Board of Canada in the year 2000, reported that while prices are likely to rise mid-week (the time when many dealers attempt to restore pricing after competitive pricing activities), there is no pattern of increases directly related to long weekends.
Communication is key for car-happy customers
Bob Attrell, Toronto Star, Dec 27, 2008
If a dealership focuses its marketing and advertising exclusively on one medium to the exclusion of all others, it will likely miss out on a large segment of potential customers. Traditional methods of advertising are still effective, but the introduction of new technologies has certainly altered the playing field.
Today, with everyone so pressed for time, email has become a hugely popular method for customers in contacting dealerships for new car quotations and for booking service appointments.
It’s amazing how many new customers find their way to our dealership because of an Internet search or an email. A few years ago, it was merely a trickle; today, more than 25 per cent of the customers I recently queried found us online.
Hindustan Motors Introduces Mini-truck
Hindustan Motors have launched a mini-truck co-branded with Chinese auto company Shandong Shefing. Christened HM-Shifeng Winner, the vehicle will roll out of HM’s Uttarpara plant. Read the rest of this entry »